Sheet 01 — Overview
Built for construction.
Engineered for business.
Starr Truss and Lumber Inc. is an engineering and technology company with roots in the construction industry. We started with truss systems. We now build the software, AI, and automation that construction-related businesses run on.
Where we come from
Construction is our foundation.
Technology is our future.
Our foundation is residential and commercial truss-system engineering: technology designed to help construction-related businesses operate with greater accuracy, consistency, and efficiency.
As technology evolved, Starr expanded. Today we apply the same engineering discipline and problem-solving approach to software, artificial intelligence, customer communication, sales automation, and business-process automation for companies across many industries.
We understand the operating pressures faced by builders, contractors, developers, suppliers, and service companies because our company comes from that environment. Missed calls, slow lead response, estimate follow-up, scheduling, project coordination, repetitive administrative work, and disconnected systems all limit growth.
What we build around
The same problems, in every operation we walk into.
Starr brings engineering and technology together to build practical systems around those problems, so the process runs the same way on the busiest week of the year as it does on the quietest.
One engineering philosophy.
Many moving parts.
Our solutions support the full path an opportunity travels, from the first ring of the phone to the review request after the job closes.
- A-01Lead capture and qualification
- A-02Customer relationship management
- A-03Sales pipelines and stage tracking
- A-04Appointment scheduling and reminders
- A-05AI-assisted communication
- A-06Voice automation and call routing
- A-07Text and email workflows
- A-08Website chat
- A-09Reputation and review requests
- A-10Database reactivation
- A-11Internal notifications
- A-12Performance tracking
Reach
One engineering philosophy.
Multiple industries.
The problems we first solved in construction exist throughout the broader business market. Starr now delivers adaptable software and automation for organizations well beyond the job site.
- Real estate
- Home services
- Professional services
- Automotive
- Financial services
- Insurance
- Hospitality
- Retail
- Education
- Transportation
- Logistics
- Healthcare administration
- Sales organizations
- Consulting firms
Engineering better systems. Automating better business.
Book a demonstration and we will walk your actual process, name the points where work falls through, and show you what a connected system would do about it.